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Equine Edge Consulting is more than just a name — it’s a symbol of our dedication to helping clients gain a competitive edge in the equine industry. Historically, the “edge” was what separated the leaders from the rest. Today, we help our clients sharpen that edge with tailored strategies and insights that drive success.

We go beyond traditional consulting. We unite brands and retailers to build powerful partnerships that resonate with customers and create lasting impact.

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EMPOWERING YOUR EQUESTRIAN BUSINESS TO REACH NEW HEIGHTS WITH PRECISION, PASSION AND STRATEGIC INSIGHT ◦ EMPOWERING YOUR EQUESTRIAN BUSINESS TO REACH NEW HEIGHTS WITH PRECISION, PASSION AND STRATEGIC INSIGHT ◦ EMPOWERING YOUR EQUESTRIAN BUSINESS TO REACH NEW HEIGHTS WITH PRECISION, PASSION AND STRATEGIC INSIGHT ◦ EMPOWERING YOUR EQUESTRIAN BUSINESS TO REACH NEW HEIGHTS WITH PRECISION, PASSION AND STRATEGIC INSIGHT

Raising the bar and driving success in the equestrian industry

Equine Edge Consulting helps equestrian businesses unlock their full potential. Partnering with founders, CEOs, and executive teams, we specialize in guiding brands through pivotal moments—whether it’s leadership changes, market growth, or innovative product launches. Our mission is to turn challenges into opportunities and elevate your equestrian business to the next level.

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MEET THE FOUNDER

A gutsy story that began with a daring vision to bridge the gap between the equestrian industry’s struggle to break into the international market.

Jenny recognized a significant gap in the equestrian industry: brands struggling to expand internationally, a shortage of reliable agents and distributors to bridge that divide, and retailers overwhelmed by an abundance of options and excess inventory. Driven by a bold vision, she founded Equine Edge Consulting Agency to tackle these challenges.

With a deep passion for the equestrian world and years of hands-on experience, Jenny is dedicated to helping brands thrive on the global stage and positioning stores as the go-to destinations for customers. As a results-oriented professional, she fully commits to every company she partners with, consistently striving to deliver the best possible outcomes.

Supported by a strong background in business development across diverse industries, including numerous startups and with a master’s degree in the field, Jenny excels in market expansion, sales strategy, and cross-cultural team collaboration. She approaches each opportunity as a chance to create lasting impact and remains steadfast in turning that vision into reality.

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CEO AND FOUNDER
JENNY PERSSON